…an industry leader in improving the latest technologies. Lifetime Plus environmentally friendly products are many times thicker than regular paint. Lifetime Plus superb and technologically-advanced products help homeowners protect the exterior surfaces of their buildings from the harmful effects of the sun, wind, rain, dirt, smog, and natural aging. The service life of our Cool Life® Coating can extend well beyond the years of ordinary paint, helping customers save money on costly repainting and providing an excellent return on your investment.